Capitalist Realism vs. the Spectacle

While it may feel natural for some to inhabit this media-made world, I suspect there is a fundamental change here that has a lot of people just a bit spooked. It's no longer a case of making second nature out of nature, of building things and getting used to living in the world people build. I think it might be interesting to consider telesthesia to be something fundamentally different. What gets woven out of telegraph, telephone, television, telecommunications is not a second nature but what I call third nature.

- McKenzie Wark, "The Virtual Republic"
You get small doses of capitalist realism throughout the spectacle. They're called "ads".