Modern Charisma...

 ...the routinized evolution and degeneration of religious ideal structures into secular ones.

- Max Weber

Phases of the Image:

1.  It Reflects Reality

2. It Masks Reality

3. It Masks the Absence of Reality

4. It has no Relation to Reality Whatsoever

- Baudrilliard

Example:  The term "racist" has gone from symbolizing  "someone who hates black people" to meaning whatever black people say it means about that which they hate in other people (not themselves).

...the new "Opiate of the Masses."