Excerpt from above video:
Today's dialectic of master and slave means the totalization of Labor. As the entrepreneur of its' own self, the Neoliberal subject has no capacity for relationships with others that might be free of purpose. Nor do enterpreneurs know what purpose free friendship would even look like.
Originally, being free meant being among friends. 'Freedom' and 'Friendship' have the same root in Indo-European language. Fundamentally, Freedom signifies a relationship. A real feeling of Freedom occurs only in a fruitful relationship, when being with others brings happiness. But today's Neoliberal regime leads to utter isolation. As such, does not really free us at all. Accordingly, the question now is whether we need to redefine "freedom", to reinvent it, in order to escape from the fatal dialectic that is changing "Freedom" into "Coercion".
Neoliberalism represents a highly efficient, indeed, and intelligent system for exploiting Freedom. Everything that belongs to practices and expressive forms of Liberty, emotion, play, and communication comes to be exploited. It is inefficient to exploit people against their will. Our exploitation yield scant returns. Only when freedom is exploited, are returns maximized.
It is interesting to note that Marx also defines freedom in terms of a successful relationship to others. "Only in community with others, does each individual have the means of cultivating his gifts in all directions. Only in the community, therefore, is personal freedom possible".
From this perspective, being free means nothing other than self-realization with others. Freedom is synonymous with a working Community i.e.- a successful one. For Marx, individual Freedom represents "a ruse, a trick of capital". Free competition, which is based on the idea of individual Freedom, simply amounts to the "relation of capital to itself as another Capital, i.e.- the real conduct of capital as capital."
Capital reproduces by entering into relations with itself as another form of capital through free competition. It copulates with the other of itself by way of individual Freedom. Capital grows in as much as people engage in free competition. Hereby, individual Freedom amounts to servitude, in as much as capital lays hold of it, and uses it for its' own propagation. That is, capital exploits individual freedom in order to breed. "It is not the individuals who are set free by free competition, it is rather Capital which is set free."