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And by a prudent flight and cunning save A life which valour could not, from the grave. A better buckler I can soon regain, But who can get another life again? Archilochus

Friday, June 15, 2018

Capitalist Realism vs. the Spectacle


While it may feel natural for some to inhabit this media-made world, I suspect there is a fundamental change here that has a lot of people just a bit spooked. It's no longer a case of making second nature out of nature, of building things and getting used to living in the world people build. I think it might be interesting to consider telesthesia to be something fundamentally different. What gets woven out of telegraph, telephone, television, telecommunications is not a second nature but what I call third nature.
- McKenzie Wark, "The Virtual Republic"
You get small doses of capitalist realism throughout the spectacle. They're called "ads".

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