Limbic Resonance...

"Limbic Resonance" can be described as “a symphony of mutual and internal adaptation.” The premise that humans will subconsciously synchronize with others closest to them is explored here, as musicians gradually move out of hocket to new mechanisms within their instrument families, and then ultimately create uniformity across the ensemble. Each section of this piece is modeled after one facet of a sound amplitude envelope, or ADSR (Attack, Decay, Sustain, Release) and altogether displays a transition from non-pitched sound to wholly sympathetic vibration.

On Schizophrenic Advertising (Excerpt):

So the challenge for advertisers under Late Capitalism is to create Identity formations that could be created as quickly as possible, persist long enough for the consumer to buy the product, but also disappear quickly enough for new formations to form for new products. Of course, with our media technology, this formation does not have to last long at all. Most of us can immediately order a product at the click of a button, or consume brands through streaming services. The result is a cultural tempo unparalleled in history. People assume and shed identities like never before, leading them to consume like never before. And the result is exactly what Fredric Jameson was talking about when he applied Lacan's theory of Schizophrenia to culture.

Peretti summarizes the result of this, "This type of acceleration encourages weak Egos that are easily formed, and fade away just as easily. An essentially Schizo person can have a quick Ego formation and buy a new wardrobe to complement his or her new Identity. This Identity must be quickly forsaken as Styles change and, as contradictory media images barrage the individual psyche. The person becomes Schizo again, prepared for another round of Lacanian identification and catalog shopping. The "Ideal-I"s that the Capitalist Media offer are perhaps even less complex than the infantile Imago of the child's own reflection. Needless to say, such an ego wears out fast, inspiring the consumer to shop around for another one."